Project proposal Men’s suit rental service
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작성일 22-10-29 01:07
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Project proposal Men’s suit rental service
Project proposal Men’s suit rental service
Download : Project proposal Men`s suit rental service.pptx( 79 )
설명
_SLIDE_1_
Business introduction
Consumer survey summary
4P Strategy
STP Strategy
Branding Strategy
Service Strategy
Distribution and Promotion
Contents
Project proposal
Men’s suit rental service
_SLIDE_2_
Business introduction
_SLIDE_3_
Men’s suit rental service, WHY
But,
What brand, and where to buy
What brand
Where
20’s University students
who frequently have to wear suits
_SLIDE_4_
According to the Environment analysis,
1) low brand loyalty.
Young Customer 2) make account of quality and style.
3) sensitive to the price.
_SLIDE_5_
According to the Competition analysis,
Formal
In the leading brand’s product portfolio,
Boundary between formal and casual lines
is being disappearing.
Business casual
_SLIDE_6_
Consumer survey
_SLIDE_7_
Every 3 months
31%
14.4%
Every 6 months
14%
16%
Once a year
Q1. How often do you buy the sui…(생략(省略))
순서
Project proposal Men’s suit rental service , Project proposal Men’s suit rental service기타레포트 , Project proposal Men s suit rental service
다.
